Best Branding Ever

A collection of articles by Peter Williams exploring what constitutes exceptional branding. Shared personal insights on brand strategy,
design excellence, big ideas, exceptional storytelling and the timeless principles that define truly great brands.

Guinness

Patience is an increasingly unfashionable quality.

Armani

Fashion… a fickle word.

Apple

One would be hard-pressed to find someone who doesn’t agree that Apple is one of the greatest brands of our time.

LEGO

There is something wonderfully reassuring about LEGO.

BOAC / BA Junior Jet Club

Some brands stay with you for life. Usually because they made you feel something.

Rolex

Consistency. It's something I have always admired.